Dream11 Start-ups case study.

About and Info:

A fantasy sports platform that allows playing cricket, kabaddi, hockey, football, and basketball. A virtual team of real players is created and points are earned according to the performance of the player in their respective game. A platform where users can earn real cash by simply using it and making teams. A person scoring maximum points shows himself or herself at the top of the leader-board.

• Founder:- Harsh Jain and Bhavit Sheth.
• Founded:- 2008.
• Headquarters:- Mumbai.
• Brand ambassador:- Mahendra Singh Dhoni.

Funding Investors:

• Tencent gaming company funds $100 M to Dream11.
• It is funded by Steadview capital.
• Some other investors are Kalaari capital, Think Investments, Multiple Equity funding about $500 M.
• In 2019 BCCI announced Dream11 as the official partner of Vivo Indian Premier League.
• It also established a partnership with ICC, Pro kabaddi league, International Hockey Federation, BBL.

Business Model:

Based on the single match freemium model of fantasy sports which allows users to play and create their own team and help them to win real cash by their skills of making a better team among others. The entry in practice contests is free to users whereas for cash contests they have to pay an entry fee.

Marketing Strategies:

• Making the best person and famous person as a brand ambassador which is M.S Dhoni.
• Emotional and Nostalgic advertisements.
• Allow users to play and win real cash.
• Allow users to select real players rather than selecting computer players.
• Partnership with the BCCI, ICC, etc.
• Giving users free 100rs after joining it.

Challenges Faced:

• To win the hearts of cricket fans and sports fans.
• The case was also filed against it.
• Many of the time it was considered as a betting app or betting site.
• Joined with the term illegal.

Successive factors:

• Largest fantasy sports app in the country
• Attracting users towards it with their marketing strategies.
• Easy to use.
• Easy to play and allows users to make their own team.
• First Indian fantasy sports game.
• Collaboration with the world's largest sports funding association like BCCI, ICC.

Result:

It is a leading fantasy sports game which has made its place in the market at the top 10 highest or leading Companies. The users are increasing day by day which results in an increase in the income of Dream11. Dream11 has almost 4 millions users with it.

Anurag Dwivedi won the highest amount on Dream1 which was 30 lac.