Case study of Shuttl Start-up.
About:
Shuttl is India’s biggest travel agency provider. The Shuttl software efficiently, effectively, worthy of transportation and primarily for secure transport is founded on the workplace shuttle service. Shuttl is a tech-driven seat bus that shows the potential to cope directly with double rises in emissions and congestion, providing urban transport in India with energy efficiency, space quality, and economics.
- Established: 2015
- Trade name: Super Highway Labs Private Limited
- Head Office: Haryana, Gurgaon, India
- Revenue:100 crores INR
- Founders: Deepanshu Malviya, Amit Singh
Fundings investors:
The firm earned a total of $35.2 million with an expected annual turnover of $1 million. The foundation is funded by 12 founders and 5 lead investment firms, including Trifecta Finance, Alexa Fund, and Amazon.
Business model:
Ever since the launch, more than 8 lakh rides and clock rides have been delivered every day on the bus sharing route. Besides Delhi, the company operates and is being expanded to other cities such as Hyderabad, Kolkata, Gurgaon, Faridabad, Noida, and Pune.
Marketing Strategies:
- Treating Customer with care
- Advertising Strategy
- Financial Strategy
- Social media
- Good control on customers and timely serving
Challenges faced by Shuttl:
- Competitor activity at the regional level.
- No relevant Government administrative agency.
- Within this market consumer satisfaction is low.
- Nourish customer loyalty
- Company culture
- Financial issues
- Security and safety
- Driver behavioral issues.
Successive factor :
- Users may use a referral code to refer a friend to Shuttl, where their friend gets Rs 100 in Shuttl credits after they have signed up. In return, you will take your mate on a paid trip up to Rs 25.
- The transfer allows you to move on, leaving on your current pass in the previous direction.
- During shuttles, you can schedule shuttles into the bus list and set an alert. 15 minutes prior to the chosen date, the device notifies you.
- Rs 60 launch shuttle passes on the road. This also provides SOS warnings and details of riding sharing.
- It provides a large number of people to ride at reasonable rates.
- It is a safe and correct option.
Result:
The pair has demonstrated that it is both cheaper and safer to book a bus than pricey cabs and carpools that limit space and time. The threats of congestion and delays in all major cities gradually contribute to more time and energy sharing in the process.
With on-demand buses and carpools, companies will now be able to cater to bus lines, the next huge development in the transit industry that will be targeted at quickly transforming the transportation network. Shuttl is a kind of startup that breaks the cliche of taxi reservations and is using mixed business and technology in an innovative way.
