Case study of Instamojo Start-up.
About:
To be short, Instamojo.com is an e-commerce payment portal packed with tons, allowing businesses and individuals to safely, quickly, and cost-effectively distribute, handle, and grow online.
- Established:2012
- Head Office: Bengaluru
- Founders: Sampad Swain, Aditya Sengupta, Akash Gehani, Harshad Sharma
Fundings investors:
Instamojo will continue to grow and improve the mobile app by investments from venture companies Gunosy Capital and Kalaari Capital. The money will be used to further grow the mobile app and improve the team. And AnyPay also became his biggest funders.
Business model:
Layout of sales
There is a model fee for success, “Swain said. The business pays a fee of 2 per cent of the total sum on all the product and service types that are ordered using Instamojo. Instamojo deducts the total before the vendor earns a credit.
Marketing Strategies:
- Treating Customer with care
- Advertising Strategy
- Financial Strategy
- Social media
Challenges faced by Instamojo:
- Company culture
- Financial issues
- Security and safety
- Competitor activity at the regional level.
- Nourish customer loyalty
Successive factor :
- Instamojo is a method that is incredibly simple.
- Instamojo delivers a number of fantastic apps in a decent payment card.
- Instamojo is secure.
- Payments feature designed for Indian SMEs.
- Instamojo offers payment solutions designed to cater to the unique requirements of Indian SMEs.
- Create payment links, embed pay buttons, integrate payment gateway & more.
Result:
Safe Instamojo is 100 percent free. Instamojo is an electronic payment portal-it has worked primarily taking into account the demands it faces that small companies face. Yes, it just makes sense for the company to comply with all of the protection and privacy laws out there and protect the purchases of their customers. If you want immediate payment, just visit instant payment choice.
