Case study of Flipkart Start-up.

About:

Flipkart is an Indian e-commerce company in India, Bangalore, in Karnataka. Sachin Bansal and Binny Bansal founded the company in 2007. The firm first concentrated on book sales before moving into other types of items, such as consumer goods, apparel, home cooking, and lifestyles.

• Established:2007
• Head Office: Bangalore, Karnataka, India
• Revenue: US$6.1 billion.
• Founders:Sachin Bansal and Binny Bansal.
• Employers: More than 50k

Fundings investors:

Walmart, the world’s largest retailer, has recently announced that it is spending $16 billion in Flipkart for the online retailer’s 77 percent stake. With this offer, Tencent, Tiger Global, Microsoft, Accel, and Flipkart co-founder Binny Bansal will remain investors in the firm.

Flipkart will raise $1.2 billion in funding from the wider industry by US-based retail firm Walmart, the e-commerce company said in an official statement. After the most recent funding round, the firm said Flipkart would be priced at $24.9 billion. Walmart is the owner of controlling interest in Flipkart.

Business model:

Company to market model, Flipkart has redefined shopping in India. Before Flipkart turned into a market system connecting sellers and buyers to expand its catalog, it started off with a direct to consuming model selling books and some other products. Today it sells all kinds of products, from smartphones to clothes to FMCG furnishings — and journals.

Flipkart appears to have lakhs of Indian sellers listed in more than 80 categories. The average consumer may not care who the seller is and is connected to Flipkart, but the seller, who could not have reached the client through the Flipkart platform, can now. Flipkart charges a separate amount as a service charge from the seller to help facilitate this transaction and fulfill the request.

Marketing Strategies:

• Segmentation Marketing strategy of Flipkart
• Targeting Marketing strategy of Flipkart
• Positioning Marketing strategy of Flipkart
• Flipkart marketing strategies focused on 7Ps of marketing elements which are good products, good pricing, based people need a product, good promotion, and good process of marketing, etc..
• Flipkart websites connect so many customers all over the world.
• Fast product delivery services attract more customers
• Flipkart unique selling proposition
• Flipkart segmentation targeting and positioning
• Flipkart Good Marketing Communication

Challenges faced by Flipkart:

• Lightning-fast delivery
• Safety for the delivery boy.
• Employees management and their basic needs like medical care in a pandemic time.
• Packaging the glossary at the distribution
• Huge transportation costs with very low margins on orders to run
• Prior distribution date,
• Keeps reliable backups and is fast and efficient.
• There is already a very strong competition on the market, which has defined customer criteria to succeed.

Successive factor :

• Low prices
• Fast delivery speed
• Vast selection
• Convenience experience
• Good product services
• Lightning-fast delivery

Result:

Flipkart left Amazon India this year and picked up a large 51 % share of the smartphone market. On September 21, 2017, on Big Billion Day it sold 1,3 million telephones in just the first twenty hours compared to 2,5 million telephones in five days in 2016. It also demonstrates the user acceptance in relation to online shopping.