Case study of Doc Talk Start-up.
About and Info:
DocTalk is an application that stores medical reports and prescriptions and allows sharing with the doctors. It helps patients to communicate with their respective doctors without standing in any queue. Users can chat with their doctors regarding their problems and can take prescriptions from home only. During the corona period, this app is very useful to the users thus more suitable to use. Around 51–100 employees work under this company. It is also known as Pulse India. It is a private company.
*Founded:- August 2016
*Founder:- Akshat Goenka and Vamsee Kamakura
*Legal name:- DocTalk Solutions Inc.
Funding Investors:
*Around $5 million is funded in this over 2 rounds.
*The total number of investors is 15 which provides funds to it.
*Paul Buchheit and AltalR Capital are the recent investors of it.
*Y combinator, Y capital, Matrix partners, Khosla ventures, Liquid 2 ventures are some of the other investors of DocTalk.
Business Model:
It basically works on the subscription model. It charges a subscription fee from patients to the app. It pays starting fees to doctors to join with it and guide the patients. It helps the patient to examine themselves to their respective doctor without any problems. Well known and well-named doctors had joined with this application.
Marketing Strategies:
- Social media
- Advertisements
- Visual marketing
- Advertisement through the doctors
- Targeting patients
Challenges Faced:
- Communication gap between doctor and patients
- Continuous service
- Reaching to more people
- Gaining patients trust
- Trustable staff members having a high patience level
Successive Factors
- Collaboration with leading health institutes.
- Well known and well-named doctors.
- Easy to use
- Allow to send voice recordings to doctors.
- Less time consuming
Result:
DocTalk an efficient way to communicate with doctors help them to fight against their problems during this rough time. One should try this app for their benefit.
